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A.Word.A.Daywith Anu Garg
noun: The use of the Internet to signal support for a cause.
A blend of click, as in a mouse click + activism. Earliest documented use: 2006.
Clicktivism can take many forms: signing an online petition, forwarding a message, sharing a posting, or changing the color or banner on one’s website or social media in support of a cause, and so on. Clicktivism is sometimes derided as slacktivism (slack + activism). It’s seen as putting in minimal effort and getting a sense of doing something and feeling good about it, instead of getting deeply involved with a cause. While the criticism can be justified, clicktivism is better than doing nothing and, at least, it raises awareness.
“[Purpose.com’s] critics worry, however, that its brand of web-based activism is often skin-deep clicktivism. It is easy to click on a petition and then do nothing else.”
Profit with Purpose; The Economist (London, UK); Jan 26, 2013.
A THOUGHT FOR TODAY:Scientists do not join hands every Sunday and sing "Yes gravity is real! I know gravity is real! I will have faith! I believe in my heart that what goes up, up, up must come down, down, down. Amen!" If they did, we would think they were pretty insecure about the concept. -Dan Barker, former preacher, musician (b. 25 Jun 1949)