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Nov 4, 2022
This week’s theme
Abbreviations, acronyms, and blends

This week’s words
retcon
flak
hazmat
larp
blad

blad
This week’s comments
AWADmail 1062

Next week’s theme
Postpositives
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A.Word.A.Day
with Anu Garg

blad

PRONUNCIATION:
(blad)

MEANING:
noun: A promotional flier or a book extract packaged to showcase and promote a book.

ETYMOLOGY:
Perhaps a blend of blurb + ad or an acronym for Basic/Book Layout and Design. Another possibility is from Scottish blad (fragment, portfolio). Earliest documented use: 1930s.

USAGE:
“During Book Expo, the imprint threw a party for Bittman at Jean-Georges, where giveaways included a 32-page blad, a package of spices, and recipe postcards.”
Lynn Andriani; The Minimalist Thinks Big; Publishers Weekly (New York); Jul 25, 2005.

A THOUGHT FOR TODAY:
When the Judgment Day comes civilization will have an alibi, "I never took a human life, I only sold the fellow the gun to take it with. -Will Rogers, humorist (4 Nov 1879-1935)

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