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Sep 23, 2021
This week’s theme
Coined words

This week’s words
vorpal
consilience
psychobabble
rheology
locavore

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with Anu Garg

rheology

PRONUNCIATION:
(ree-OL-uh-jee)

MEANING:
noun: The study of the deformation and flow of matter.

ETYMOLOGY:
Coined by Eugene C. Bingham (1878-1945), professor of chemistry, inspired by an aphorism of the philosopher Simplicius of Cilicia: “Panta rhei” (Everything flows). From Greek rheo- (flow) + -logy (study). Earliest documented use: 1929.

USAGE:
“If you have ever given a bottle of tomato ketchup a good shake to make it pour more easily, then you have experimented with rheology. ... If you want to make the perfect ketchup, therefore, rheology is important.”
Sticky Fingers; The Economist (London, UK); Dec 3, 2011.

“Rather than arguing his case, he withdrew from the conference ‘because of unforeseen personal problems’. I wondered if plagiarism was the ‘unforeseen personal problem’. Interesting. Some Facebook items shed more light on his personal rheology.”
A. Reynolds; Past Perfect; Archway Publishing; 2014.

See more usage examples of rheology in Vocabulary.com’s dictionary.

A THOUGHT FOR TODAY:
Our conscience is not the vessel of eternal verities. It grows with our social life, and a new social condition means a radical change in conscience. -Walter Lippmann, journalist (23 Sep 1889-1974)

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