This was a controversial T-shirt which appeared in our boardwalk T-shirt shops a few years back. many folks thought it was over the line of decency, but a lot of others thought it was just clever and cute. But next to some of the tees they have hanging on the front of those shops this seemed pretty tame to me. Anyway, after a couple of years of bantering back and forth in the local press the shop owners pulled it by choice. It's a take-off of the Trix cereal ad with the picture of the rabbit holding a carrot:

Silly Rabbit!
Dix are for Chix!