I like the two early suggestions "leadtheheard" and "youthinc" most.
Yep, I'm more-or-less definitley going with the 'Lead the Heard' idea - I've already designed a logo for it:
http://www.angelfire.com/poetry/bonzaialsatian/lth.html
I haven't had much time to do anything to the page yet, what with exam pressures and my own school campaign and stuff, but will soon.