Well, although I think we've worked out that the likelihood of "google" the verb being included in the OED any time soon is pretty remote, it all kind of begs the question about the continued usage of the word with or without OED sanction. As if the language ever hung around waiting for it.

Nearly everyone I know who uses the web talks about "googling" things, even when they're using Yahoo! or one of the other search engines. Even 'er indoors. The fact is, however, that the googlification of the web is not a science and no one (apart from a few hardened sandal-and-beard wearing nerds at Stanford, of course) is trying to turn what is basically just a tool, albeit a very useful one, into a science. So Googlology is a study without students or professors or much of a literature, and is therefore redundant.

Don't you like "googlification" as a noun? I do!

- Pfranz