OK, I guess what we do is applied Googlology, a very specific sub-field of Googlology where we use Google's numerical results to prove a point. I don't really like the extra l, though. Don't we have a long history in the English language of doing away with letters we don't like the sound of? And I don't think we can name it after tsuwm because he's wasn't the first to use Google hits as an argument. Was he?