Wordsmith Talk |
About Us | What's New | Search | Site Map | Contact Us | |||
Register Log In Wordsmith.org Forums General Topics Wordplay and fun vertical-ites
Previous Thread
Next Thread
Print Thread
OP A Westford, Mass. company by the name of Captivate Network has discovered a new demographic to bombard with news and advertising: "vertical-ites"
The company discovered that high income Manhattanites spend "six minutes a day alone in an elevator". "That's 30 minutes a week, 26 hours a year -- longer than some New York romances", we are told.
Encouraged by its success in Manhattan, Captivate is bringing its elevator video screen service to 1,100 of the 1,700 best office towers in North America, including the former Arco building in downtown Los Angeles and the Sears Tower in Chicago. And there's even a new feature for AWADiphiles in transit between floors. Here's what Captivate's President has to say (as reported in today's LA Times).
"I tell my editors, 'Give people the 'Oh, wow factor,' " said Mike DiFranza, the president of Captivate. Which accounts for the "word of the day" feature. Thursday it was "ineffable," defined as "indescribable" and illustrated thus: "The chef adored the ineffable aroma of the Italian truffle." DiFranza does not see this bite or his "power poll" questions -- Would you be more productive with a midday nap? -- as an intrusion into the john-sized space of an elevator. (According to e-mailed responses to the nap question, 76% said yes and 9% said they already nap at their desk.)
Which leaves me wondering. How would most AWAD subscribers prefer to receive their "word a day"? Seated on the horizonal plane or verticalizing between floors?
Entire Thread Subject Posted By Posted vertical-ites redpepper 10/14/02 09:05 PM Re: vertical-ites FishonaBike 10/15/02 03:51 PM Re: vertical-ites redpepper 10/16/02 11:19 AM seat of your pants cycling FishonaBike 10/16/02 01:46 PM Re: vertical-ites Rubrick 10/18/02 08:41 AM Re: vertical-ites of troy 10/18/02 12:12 PM Re: vertical-ites: where? Buffalo Shrdlu 10/18/02 12:57 PM Re: vertical-ites: where? FishonaBike 10/18/02 01:38 PM Re: vertical-ites: where? RhubarbCommando 10/18/02 07:28 PM Re: vertical-ites redpepper 10/19/02 10:59 AM Re: vertical-ites Faldage 10/19/02 11:08 AM Re: vertical-ites milum 10/19/02 12:20 PM Re: vertical-ites Faldage 10/19/02 12:34 PM Re: vertical-ites RhubarbCommando 10/16/02 11:53 AM Re: vertical-ites FishonaBike 10/16/02 01:59 PM Re: vertical-ites Buffalo Shrdlu 10/16/02 05:43 PM the escalator club.... TEd Remington 10/16/02 07:03 PM Re: the escalator club.... FishonaBike 10/16/02 10:22 PM Re: the escalator club.... Capital Kiwi 10/17/02 06:28 AM
Moderated by Jackie
Link Copied to Clipboard
Forum Statistics Forums16Topics13,913Posts229,344Members9,182 Most Online3,341
Dec 9th, 2011
Newest Members Ineffable, ddrinnan, TRIALNERRA, befuddledmind, KILL_YOUR_SUV
9,182 Registered Users
Who's Online Now 1 members (A C Bowden), 770 guests, and 1 robot. Key: Admin, Global Mod, Mod
Top Posters(30 Days) A C Bowden 20ddrinnan 1
Top Posters wwh 13,858Faldage 13,803Jackie 11,613wofahulicodoc 10,546tsuwm 10,542LukeJavan8 9,918Buffalo Shrdlu 7,210AnnaStrophic 6,511Wordwind 6,296of troy 5,400
Forum Rules · Mark All Read Contact Us · Forum Help · Wordsmith.org