I can't believe it!

I drive past GAP and there it is. Another of their attempts at American Cultural Imperialism. Why?

Last year, I complained about their "HOLIDAYS ARE HERE" campaign which left many people here rather bemused thinking "I took my holidays in the summer - why is there a picture of a child all wrapped up in warm clothes - is the child going on a holiday? ...."

This year the sign says "FALL SALE" - does this mean that they are selling items that "fell off the back of a lorry", or are they worried about falling sales/market share. Of course we all (I think) know what "fall" means in the USA, it just happens to be called "Autumn" here - what's wrong with a sign saying "Autumn Sale"? - surely they have signs in French and Spanish when they have shops in those countries. Why do they fail to acknowledge that we have our own language too!