>We'll Treat You Like a King

Or other famous Kings - Martin Luther (I think not), Carole (maybe), Billie Jean (a few tough moments in her remarkable career as the Queen of tennis), Stephen (not really, after the car crash) Jonathan (oh dear, just for Brits, I think) ...

Ah - I know it is California isn't it.

It means that they will, like, treat you to a Burger King.