Pall Mall cigarettes

So how was that Pall Mall pronounced, Bill?
Pal-Mal, Pel-Mel or Paul-Maul ?

Paille Maille
I'd imagine this would be pronounced Pie Mie(roughly) if it follows modern French pronunciation. Interesting point: quite often when French words have been anglicized they have ended up being pronounced as they are spelt rather than how they used to be said by the French. There's a very common phrase that (errm) fails to spring to mind (will try to recall), but Cinque Ports became "sink ports", for instance. Pall Mall may have done something similar.