Mostly, this thread has been boring.. but once you mentioned bunkmate-- i thought about sleeping (or not) in a bunk.

Any movie fans out there know the name of the circa 1948 movie, about a man who enters a contest sponsered by a coffee company for a new slogan?

His (the hero of the movie) slogan is "If you can't sleep, its not the coffee, its the bunk." (but i think he put in the brand name where i said coffee.)

every one thinks its a dumb slogan.. its an interesting movie... mostely about how we react to words!

and the name is?