Ah--temperance as Max points out, a very politically charged word!

the US abound in them.. a hundred years ago, women were espousing Free Love, not the license of the sixties, but rather free love was a code word for reforming divorce laws -- divorce was such a taboo, they didn't want to even use the word!

One Temperance group came down a street filled with pubs, and tried to rally the drinkers with in to halt their evil ways.
an old cow, a bit worse for wear, staggered out, and seeing the uniforms, and musical instruments was moved to hand over a 5 quid!
the Temperance leader was thrilled, and asked, "which hymn would you like?"
the old cow looked over the motly crew, and announced, "(H)im there, the one with the big drum!"