it had the "plug" for AWAD in it

Um . . . actually it doesn't. Many sites refer to a word of the day (M-W, OED), and if you look at dictionary.com you'll notice in the upper right that it's not AWAD that he's talking about.

EDIT: Also noticed that they have a discussion board over there. I browsed it as a guest and it's pretty bad, riddled with advertisements and a bad navigation system. Maybe someone should invite them here.