Has no-one on this list actually "read" Alice (as opposed to viewing the Disney version)? "I'm late, I'm late!" is the White rabbit's famous exclamation.
Though I live in far off Australia even I know that the VW Golf has other names in other countries and am aware of the name Rabbit in the USA.
"Gesundheit" is also a very common expression, even to the vast majority of people who don't speak or understand German.
I must admit, however, that the last number plate's meaning escapes me.