They print the poetry in large, inexpensive-to-produce books and sell them for exorbitant prices to the poets who "contributed" so they can see their work in print.

Spot on, Ted!
I've been to the site before, and that IS about what it amounts to. Well done Faldage, I'm sure 'Marinade #5' would take pride of place next to some poor sap's poem about spring.