I, for one, love the 'words'. In fact, I frequently will find a way to change a friends number into a word that I can remember. Because I live in a town of only three prefixes, I can remember those, but have a terrible time with the last four.

For example, my friend Jenny has the ugliest dog in the world. Her last four numbers happen to spell UGLY. I could never remember 8459 if I had to. On top of that, I'm not a big 'phone' person. I do not call 'just to chat'. I guess if I called people more often I would memorize their numbers and that would be the end of it.