I think Fowler's categories were something like: 1) those who don't know and don't care, 2) those who don't know but care very much, 3) those who know and don't like them, 4) those who know and like them, and 4) those who know and differentiate. He also said the first category was the largest and the most to be envied, or something along those lines. Patatty, it sounds like you come in group 5; I hope I do as well.

Bingley

Bingley