Military campaigns, ... have their "architects" too
Aren't they Strategists (grand plan) and Tacticians (detailed design)!

Yes they are that. I was just showing that the term architect had been widely used/abused before the IT industry. And there are two arguments her; firstly, whether architect is acceptable as a noun in the IT industry; and secondly, whether verbing it is acceptable.

I am happy with the first, but then I am in the IT industry and have had architect in my title or job description often enough. It seems a reasonable parallel (as far as I can find out from my real architect friends). I find the verbification ugly, but that is a general battle to be fought. Who is going to architect our grand campaign?

Rod