come up with something new

I guess that's half of what bugs me about this - they are trying to abbrogate a term already in widespread use, just to confer a glib veneer of respectability on their work. In other walks of life taking what is already owned by others is termed theft Now if they had the courage of their convictions, they would indeed have come up with a new word to properly refelct their dazzling vituosity..! It might even have been a tad less ugly than the sound of this verb form.