Yeah, Ay (to rhyme with sleigh) and Wad (to rhyme with sod in most {notably not eastern Mass, which would be sawd} English dialects, at least the ones I know about) emphasis on the first syllable (the confusion with a wad, a wad of what? would only hold if it were pronounced uh *wad). If I don't use it when talking about it with non-AWADdies it's because it doesn't say much all by itself; it requires a lot of explanation, so I normally just start with the explanation. If I'm talking with another AWADdy I'll refer to it as AWAD.