We could, of course do without with the silly protocol and use IP addresses which they resolve to.... 'Has anyone visited that great new site: 207.46.131.91 lately'.

I'm sure it wouldn't catch on, but if you think about it, it's the same amount of digits as a (US) phone number with area code, and look at how many of those we can memorize. And, BY, 207.46.131.91 ain't new or great. Very funny. What's AWADtalk's IP address?