Our favorite junior Pooh-Bah complains about truly ugly neologisms citing informatics as an example. He goes on to say that he's not saying that informatics is up there with prioritise...

Are you saying that prioritise is uglier than informatics? No, no, no! Informatics has all sharp edges and ugly angles to it; pritoritise is all soft with rounded edges and cleanly flowing lines. Even if you do spell it funny.