MEANING: noun: 1 One’s neighbors or social equals. Typically used in the phrase: keeping up with the Joneses.
noun: 2. An addiction or craving, especially for drugs.
verb intr.: To have an intense longing.

ETYMOLOGY: For noun 1: From Jones, a common surname. The phrase was popularized by the comic strip Keeping up with the Joneses that ran in newspapers from 1913 to 1938. Earliest documented use: 1879.
For noun 2, verb: Of uncertain origin. Earliest documented use: 1965

JONDES - yellow skin and eyes, from liver disease

D.J. "ONES" - favorites on the disk-jockeys' Hit Parade

JOLES - where on the greens they stand the flags on the Madrid golf course