MEANING: noun:
1. One with the ability to easily turn anything profitable.
2. One who is extremely wealthy.

ETYMOLOGY: After the legendary King Midas who was given the power that anything he touched turned into gold. Earliest documented use: 1584. Also see: Midas touch and Midas-eared.

IDA'S - belonging to Eddie Cantor's wife

MILD AS... - an Ivory Snow challenge - "Complete This Slogan:"
MIDIS - skirt style, of a length halfway between Minis and Maxis