BLURB

PRONUNCIATION: (bluhrb)

MEANING: noun: A short description of a creative work, such as a book, film, etc. used for promotional purposes.
verb tr.: To write a brief description of a creative work.

ETYMOLOGY: coined by Gelett Burgess (1866-1951) for promoting his book Are You a Bromide?. The dust jacket of this book featured a Miss Belinda Blurb singing its praises. Earliest documented use: 1914
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BOURB - a preferred drink for some, on current foreshortened lingo

BLURE - not as good for catching fish as an a-lure

BLEURB - running-back for the Cheeseheads football team