Just spotted this thread. Virago was claimed by the publishing world in the early seventies. Styled as 'the first mass-market publisher for 52% of the population – women. An exciting new imprint for both sexes in a changing world'. They have continued to publish fascinating works, especially those re-discovered from the days when women writers were not so highly regarded (Unimaginable now, sic)!

See their website for their history:
http://www.virago.co.uk
"One of the most vigorous, stylish and successful British publishing imprints, Virago is the outstanding international publisher of women's literature. It is the largest women's imprint in the world and has made commercial success of publishing books of quality and originality."

Note for Bill - You can even buy the t-shirt!