MEANING: noun: Something (action, speech, etc.) designed to flatter, coax, or influence.

ETYMOLOGY: From Latin blandiri (to flatter). Ultimately from the Indo-European root mel- (soft), which also gave us bland, melt, smelt, malt, mild, mulch, mollify, mollusk, emollient, enamel, smalto, and schmaltz. Earliest documented use: 1591.

BYLANDISHMENT - going by caravan, rather than by boat

BLONDISHMENT - lightening your hair

BLANDDISHMENT - the art of preparing tasteless food