MEANING: noun: A clich adapted to a new use.
For example, a statement of the form X is the new Y (such as Gray is the new black). See more examples here.

ETYMOLOGY: Coined by economics professor Glen Whitman in 2004, after the popular (but erroneous) idea that Eskimos have many words for snow, which is extended by others into the form: If Eskimos have N words for snow, X surely have N words for Y.


SNOBCLONE - a Kardashian

SNOWCLONK - what happens after you lose your balance on the skijump