GLEICHSCHALTUNG

PRONUNCIATION: (GLYK-shalt-toong)

MEANING: noun: The forced standardization of political, economic, and cultural institutions, as in an authoritarian state.

ETYMOLOGY: From German gleichschalten (to bring into line), from gleich (same) + schalten (to switch, turn). The term was used by the Nazi regime for totalitarian control. Earliest documented use: 1933.

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GLEICHSCHALTING - put an end to this coerced uniformity !

GLEICHSCHALTUNA - a Collective with a deep-sea fishing boat

FLEICHSCHALTUNG - intercepted the meat delivery