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Most store and business owners do not make their politics and religion known because they do not want to offend and alienate their customers.

Many business owners value their business dearer than their religion.

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My guess is that Anu does not care if he offends people who are religious.

My guess is Anu does not want to offend anyone, but does not value his business dearer than his faith.

I have no religion but I have faith,
I do not worship but I am a believer.