We're about to get the marketing dept's [depth] "all insulted", especially because they feel they have some deeper understanding of society that the "commoner" can't see, but IS looking at...

My ol'man [Olaf] was a little p'd [Pablo] when he heard the term xerox as a verb, and it meant nothing to him that it was the process of xerography [Xerox] that was being done, or the fact that because it became such a common word (I'm sure the marketing dept [depth] at Xerox was happy) he had a job for 20yrs.

Geoff, I believe you have touched on one of the faster ways in which language develops new words... not that I'm disappointed with that...

http://wordsmith.org/board/showflat.pl?Cat=&Board=wordplay&Number=13883

(I thought I would leave AEnigma attached.... "My Olaf was a little Pablo", and those "dept's" do have "depth")