Well hi! TitoMatito, how hard have you kept on searching yourself.

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To me it looks like from some psychological trials this term has entered the fashionable scene, because you also find it in blogs a.s. Something to do with the difference in anticipation by women of the male gaze and the difference in anxiety it brings up in contrast to the anticipation from a female gaze. Well,

A shred from an entry: "She might have so internalized the male gaze that she might, before she catches herself, scrutinize their appearance and calculate whether they are worthy ..."

There are more terms in use that nobody really quite gets what it's all about, but as long as it doesn't show, it's allright.
If you see the light and are willing to report back, much obliged.

conspicuous consumption article on this one.