You want to buy a book on Ford Mustang repair. The bookstore has 3 such books. The books are the same price, same length, similar in quality as far as a non-expert on Ford repairs can tell. So you look at the dust jackets:

Book 1:
Citizendium Press. James A. Johnson. Certified Ford Mechanic for over 20 years. 17 time winner of Ford Service Excellence Award.

Book 2:
Citizendium Press. Dale L. Hileman. BSJ, Univ of Ill. Tech writer. Unsuccessful. Unpublished. Disliked by many. I'm dalehileman@verizon.net - please send me spam. (Blurb form of http://en.citizendium.org/wiki/User:Dale_L._Hileman )

Book 3:
Wikipedia Press. smurfette69.

Which book are you most likely to buy?