That 'product offering' is an obvious marketing buzz-phrase to anyone used to seeing it. The meaning could have shifted with a comma placed, as in "When you can structure your product, offering to enhance the status, respect...". Otherwise 'product offering' is not simply a thing to sell, but in the marketing world, a package that can be monkeyed with in myriad ways. The look of any laundry soap box is no accident.

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