"Product offering" is a noun phrase. It means the thing that you are selling. It also indicates that this is something you have made yourself.

"Structure" is the verb. "Product offering" is, as you guessed, the object of the verb.

One warning; this is a very bizspeak sentence and might be attacked on this basis, but if you are translating it you have to go with what you have.

Looking over the sentence, I'm not so sure that there is an implication that you have made the product offering. I'm thinking that "structure" in this sentence means that you can advertise it in such a way that people will understand it in a new way. An example might be the suggestion that drinking a certain soft drink will cause attractive people of the opposite sex to think you are a desirable partner.