do you have access to a pantone color set or book?
it is color 19-1518
is in the same shades as sesame, (tint), henna (the color of the roots/plant material,) rootbeer & cinnamon)all of these browns have a redish undertone.

its a very warm (redish) shade, that is very flattering to most skin tones.
its certainly used in fashion (at times) (fabrics, yarns, trims) --the term puce came up just about a month ago, at one of my knitting groups. the person who was knitting descriped her yarn as puce, and described the source of the name, i arrived a few minutes later, and was asked to define puce, (and gave the same description, and pointed out the yarn being used (as puce.)-no one else in the group knew the color by name, or the source of the name of the color. (but they were all certain i would know)

i say to rhyme with RUSE (a desception) Its really a lovely color(in spite of how its described!)