Capital Kiwi stated I think you can dislike it, but you're never going to get rid of it. I guess that in fifty years' time a board like ours will be discussing its etymology!

Agreed. This thread is one that I feel very comfortable contributing to, due to its entirely subjective nature. The original post asked about words that inflict excruciating pain, and that one does for me. I have no intention of launching a campaign against the word, any more than against prioritise, which I hate with equal vehemence. Unschooled as I am, aesthetics, or my sense thereof, is the guiding force behind my use of language, and both those words are quite unbearably ugly to me.