Quote:

> an attempt to put a new perspective on the seemingly endless semantic negatives attached to the color

well, certainly for people without color





Not exclusively so. The word "gori" in Hindi, which is the feminine form of the adjectiive meaning "fair, of pale complexion", is used to mean "fair maiden", "beautiful woman", etc. Not too long ago one (rather fair-skinned) Bollywood actress reacted to another (more melanin-enriched) starlet's growing fame by dismissing her as a "kaalaa billii", "black cat". Indian women spend megabucks on whitening creams, and, at least in Hindi cinema, actresses look dozens of shades lighter on screen than in "candid" shots.