In reply to:

The main reason that people have problems spelling the affect/effect pair is that they just don't fit together well. If you affect something you have an effect on it. Using effect as a verb or affect as a noun just sounds wrong. Effectuate has the advantage of being unequivocally a verb and there's no chance of confusing it with affect.


Good enough for me. One of the hardest challenges I faced tutoring a Punjabi nursing student over the last 6 months was helping her grasp the effect/affect difference. She really struggled. Coincidentally, my first sight of "effectuate" was in a piece by a person of Indian origin. You've persuaded me to beat my inner prescriptivist back into its usual coma. Thanks, Fong.