How the West Was Wonked
Gore & Co. Saddle Up For Silicon Valley
Washington Post, August 1, 2005

Al Gore has been reincarnated. Gone are the stuffy suits and ties. These days you're more likely to spot him in a hip, open-at-the-collar, all-black ensemble. Gone also is the wooden, almost mechanical personality. He's all smiles and jokes with his new clique of beautiful twenty- and thirty-somethings.
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Ling, a 28-year-old who also heads Current's "vanguard journalism" division, the group that will produce some segments, said the company is very "caj" (casual) and that among the best parts about it is that practically everyone who works there is in the same demographic as the target audience.

Gore, Hyatt, 55, and programming chief David Neuman, 44, a former executive at NBC, Channel One, Disney and CNN, are the cool older-brother figures in the company. They try to create a fun, laid-back atmosphere in the offices and studios by doing things such as stocking a snack station with free Skittles and Fritos.


http://snipurl.com/gniq

If you need to lead the vanguard
Lose the suit to win their regard.
To become all the rage
Of kids half your age
Be caj. It's really not hard.