How much does GQ magazine like the new movie "The Dukes of Hazzard?" Enough to feature two stars from the film on its cover in successive months. --- The movie opens on Friday.
---------
the two covers were indicative of a strategy of creating and feeding addiction in readers. By parceling out the stars, magazines can potentially sell two magazines to fans of the film.

"Magazines have learned, rather than give it to you in one dose, they will give it to you one piece at a time. I used to say that a magazine was like a candy bar, you unwrap it and enjoy it, but now they are more like Reese's Pieces. Rather than eating the whole thing at once, you keep coming back for more."

Two Covers of One Magazine Give Great P.R. for New Movie
New York Times, August 1, 2005

http://snipurl.com/gmy4

Our culture is completely addicted
To 'highs', yet no-one predicted,
That a dose of a mag
Gets you hooked like a bag
Of some drug by the law interdicted.