the rest of the 'story'

Chicken-man Frank Perdue's slogan, "It takes a tough man to make a tender chicken," got terribly mangled in
another Spanish translation. A photo of Perdue with one of his birds appeared on billboards all over Mexico with a
caption that explained "It takes a hard man to make a chicken aroused." Elsewhere, the slogan was translated into, "It takes a virile man to make a chicken pregnant."