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Joined: Oct 2001
Posts: 1,385
veteran
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OP
veteran
Joined: Oct 2001
Posts: 1,385 |
Jiu Jitsu marketing- a marketing campaign designed to win converts with anti-establishment consumers, in particular, teenagers, by subverting the establishment into using its own media weight against its own interests.Akademiks' "get brain" literacy campaign* is just the opening assualt on our sensibilities. I hate to say it -- and I mean this sincerely --- but the "war on terror" has inseminated this insidious strain of marketing. * as reported in the New York Daily news and elsewhere: http://www.gothamist.com/archives/2004/11/05/street_slang_update_brain_doesnt_mean_smart.php
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Jiu Jitsu marketing