Hallmark and its incubi and succubi
Of course, where Hallmark leads, the retailers are not slow to follow. In the contemporary U.S., Halloween is fast becoming more and more a major holiday. People put strings of orange lights on their houses, along with lighted life-size decorations on their lawns the way they do Christmas creches. If there were a modern Clement Clark Moore to invent a personification for Halloween, it would soon rival Christmas as a popular holiday and a retailer's bonanza.