Yup. He's the guy who told the TV viewing kids to "...go upstairs and take your daddy's wallet out and find the piece of paper with the picture of Abraham Lincoln on it and send it to Soupy Sales C/O WABC..." or whatever the station was. My older brother (12 at the time) and I thought that the show was sooo hip and risqué. Fur instance: The answer to one of his "riddles" was FiretrucK. (Pretty funny to the 9 year old altar boy, not so funny now, but it was our salvation at the time) He was a panelist What's My Line later on.
How about Sandy Becker? - The Big Professor among other characters.