Dear capfka: "devious" was not directed at you, but at some
of the seventh day wonders who get books printed on the subject. If your distaste for "sociobiology" extend to E.O.Wilson, I think you are grievously in error. I'm not
well enough informed to discuss him, beyound saying that I
am impressed by the amount of work he has done. I don't know of any of his critics who are in same league with him.
Only possible exception to that is that I remember is S.J. Gould.

I found a couple sites that credited Auguste Compte with
coinage of "altruism" and "sociology".