Being associated with the design biz meself, I've argued in meetings that it shouldn't be called 'trend setting'. A 'trend' is something learned comparing during/after the facts. Someone who is 'trendy' responds to/joins with this newly learned trend. Isn't composing the future something different altagether .?. something even *beyond "trend setting" .?. prraps... 'Trending'?

'What makes "market building" in this way any different than "insider trading" (other than the speed in which the fallacy ocurrs - supply and demand my a**)