Dear jheem: One of the earliest sites of "cool" was in an
Italian dukedom on the east coast of Italy. I can't remember the name, and it's not on the only map of Italy I can find. It was finally destroyed by treachery of César Borgia. PBS had a couple programs about it, calling it the
most civilized state that ever existed. They had tournaments
of sword fighting in which the highest awards went to the
contestants who won with least display of exertion.