Allo Max,

In answer to your first question.

I went to the Von Dutch site and was surprised to see that the hats and tuques displayed there were just like every hat worn by trukers - except that they have Von Dutch printed on the front. I don't understand what on earth was so cool about them. And the other hats looked like ordinary tuques.

But hey, isn't that what uber-fashion is about - why pay five bucks for a hat when you can pay 50 bucks and be cool because of the name-tag attached to it.

I really don't get it.